This article is based on the testimonials of social network experts from the followers-rocket.com site who have had knowledge and expertise of the Instagram algorithm for 10 years. It is from their experience, the tests they have been able to conduct that we have put together for you to advise on the best time of day to send your publications and thus reach the most visibility in order to collect a greater number of likes, views, and comments on Instagram.
When is the best time to post a photo or video on Instagram?
Several factors are to be taken into account, including the location of the majority of your followers to determine the time zone on which you should base your posting.
When do people check their phones the most?
According to a study of more than 50,000 people, more than 96% of respondents consult their mobile the hour after waking up. More than 74% use their mobile before sleeping. The fact that smartphones act as an alarm clock is not insignificant to these phenomena.
There are therefore several periods during the day during which one is led to consulting his mobile:
- In the morning when you wake up
- During meals
- During concentration drops during the day (at 11 a.m. and 3 p.m.)
What time to post?
According to data collected from more than 200,000 accounts, the ideal time is between 10 a.m. and 7 p.m. These times coincide with your day What significantly impacts your audience is the day of the publication.
What day of the week to publish?
Ideally, you should publish between Wednesday and Friday, but this is not an absolute rule. These are the days when your engagement is strongest. It’s possible to post on weekends, but then you’ll need to adapt your posting pace to your followers’ routine. On weekends, your community will tend to wake up a little later than during the week and take the time to enjoy breakfast in the morning, the afternoon will be devoted to activities or family time, if you still want to post over the weekend, so it’s wise to post between 11 a.m. and 3 p.m.
- Monday: 11 a.m., 2 p.m. and 6 p.m.
- Tuesday: 10 a.m., 3 p.m. and 7 p.m.
- Wednesday: 11 a.m., 1 p.m. and 4 p.m. (strong commitment)
- Thursday: 10 a.m., 12 p.m. and 6 p.m. (high commitment)
- Friday: 10 a.m., 11 a.m. and 2 p.m. (day with high commitment)
- Saturday: 10 a.m. to 1 p.m.
- Sunday: 10 a.m. to 2 p.m.
How to appear on the newsfeed of your followers?
Instagram highlights the content that will meet the highest rate of engagement. Any content you post will not necessarily appear on the newsfeed of your subscribers. Instagram, using its algorithm, selects suitable content for you that may be of interest to you. The primary goal of this strategy is to build loyalty to the platform, which does not want its users to be targeted by irrelevant content.
The parameters used to define the relevance of a post are the interactions it generates. A high engagement rate is defined by a large number of likes, views, or comments. You can buy custom Instagram followers, likes, and comments. The last thing that you must not forget, all these tools are the only ways to give your content a chance to be visible. The most important thing is that your content is of high quality, and that it arouses interest in your community.