TikTok vs YouTube For many years, the world of social media has been taken over by video content which, obviously, seems to attract much more attention from thousands of Internet users. For influencers, businesses, and other content creators, videos are now a weapon with which they can gain visibility faster. Although there are several on the market today, YouTube and TikTok are by far the ones that stand out from the crowd. We have decided to compare these two platforms in this article.
YouTube, The Social Media Giant
Although almost everyone knows YouTube today, it can always be useful to look back on its journey. Discover some key figures and facts about this network.
The growth and expansion of the platform
A year after its creation, this platform which, until then had not yet been very successful, was bought by Google for the sum of 1.65 billion dollars. This was the fourth biggest acquisition of this Silicon Valley giant. Very good deal when we see today the figures generated by YouTube. This acquisition also allowed YouTube to develop through the expansion of its activities in several French countries, including France in June 2007. Over the years, YouTube has grown and conquered several countries of the world. He notably launched mobile streaming applications such as YouTube Gaming, created to compete with Twitch, an Amazon subsidiary.
TikTok, The rising arrow
Taking advantage of the boost in virtuality offered by the coronavirus pandemic at the start of 2020, TikTok has become popular at a staggering speed. Let’s go back to the beginnings of this phenomenon.
TikTok is a mobile application that was born in 2017 and acts as a social network intended to view, produce, and share videos from 3 to 180 seconds animated by musical sounds. In 2019, TikTok is the second most downloaded app of the year.
A devouring ambition
Today, this social network offers several advanced features that are not limited to making and sharing videos of all kinds. It also offers the possibility of performing live, liking, commenting on any publication like networks such as YouTube, Facebook, Instagram, etc. Although it was originally intended for an age group between 16 and 24, TikTok is now of interest to major brands seeking to promote their products and services.
The match between YouTube and TikTok
Since its creation in 2005, YouTube has managed to establish total domination in the world when it comes to video content hosting platforms. Several sites have tried to compete with it, and already in 2017, we were wondering if Framatube can compete and bring down YouTube. However, TikTok has arrived and has been performing phenomenally for two years, positioning it as a quality challenger.
Some key figures
With its experience, YouTube stays ahead of TikTok when it comes to numbers. According to recent statistics, YouTube has over 2.24 billion users worldwide. The average time per visit is 30 minutes and 56 seconds, and the record number of subscribers for a channel stands at 202 million. To date, this platform which acts as the second search engine after Google hosts more than a billion hours of content per day and generates billions of views.
TikTok meanwhile has more than 689 million monthly active users worldwide. This application has been downloaded more than 2 billion times on the App Store and Play Store. Its users spend an average of 52 minutes a day there. The market value of the company that created this platform amounts to 350 billion US dollars. Every day, 90% of users log into the application.
Target Audience and Advertising
YouTube is a network whose users come from all age groups. Its audience includes children, teenagers, young adults, and the elderly. However, only those who are 18 years and older are active on this platform.
Although advertising is allowed on TikTok, so far its developers do not offer the option to stick one to the main video. On this point, YouTube is well ahead. However, some users of this platform complain that the ads interrupt the main content when they are paying attention.
Content creation and new features
Now, videos that were once 60 seconds long can go up to 10 minutes. To respond to this competition from TikTok, YouTube developers are launching the “ Shorts ” format. This is a new feature allowing users to create videos of up to 15 seconds. The standoff is more than engaged.
Creators make money on YouTube through advertising. It should be noted that the revenues in question are generated when users watch the advertisements. It is mainly thanks to this that we often learn that YouTubers earn millions of dollars on content.